04.10.08

Offline social media

Posted in Best Practices, Social Media, Social Tools, non-profit at 10:59 am by Mosey

The greatest quirk/design blogger in the universe posted this so I benchmarked it.

A guy attached a camera to a park bench and left a note:

Good afternoon,
I attached this camera to the bench so you could take pictures. Seriously. So have fun. I’ll be back later this evening to pick it up.
Love, Jay / The Plug

He posted the resulting photos on his site. Great idea and an even better reminder that social media doesn’t have to be online. This could be a huge idea for a brand (especially with a digital camera and a watermark) though I am guessing you need a uhhh editor if it is in a bar or something.

You are out, having a good time, grab the camera on the wall, point, click take Tommy’s photo and remember the URL. Next day (or so) go check it out. Send it to friends, branded, talked about, passed on.

Technorati Tags: social media, social marketing