04.09.08

Mike Moran on Web 2.0 in PR

Posted in Public Relations at 8:43 am by Mosey

I wasn’t there but Mike Moran’s keynote on what corporations need from PR in a web 2.0 world sound like it was spot on. I read a few blog reviews of the speech and Lee Odden has the best run down.

Short version is this: jump in and try it, don’t spend too much time over analyzing the situation and nitpicking at the edges because by the time you get done, if it fails it has already cost you too much.

Take a shot, do it quick and if you fail you have money still for something else. His point is that by the time you him and haw about what to do your people may have moved on. Learn what they want now and then give them something and revise it.

Right on!

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