04.04.08

To Blog or not to Blog

Posted in Best Practices at 12:15 pm by Mosey

Just came across a great article on if your company should blog. Diane Aull really hits solid on all the basic points of if you should blog for your company. I can’t tell you how many companies have told me “we need a blog” and then it either sits vacant or is just a giant TruCoat pitch for their products.

Even some pretty forward companies I have worked for (URL not provided so I don’t get anyone grumpy) have put in place a blogging strategy and then only update the thing once a month… great I’ll come back in a year and read all the updates over a lunch break.

The only thing she doesn’t mention I’d add is that you aren’t done once you hit “publish.” If someone brings up a point in comments, reply to it, communication is both ways. Blogs shouldn’t be “what I think, end of story.” If you were that damn perfect you’d be too busy rolling around in piles of money watching your own sports teams. So, unless you are Mark Cuban, comment back.

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